Privacy Policy
Last Updated: January 2026
Kentucky Motor Speedway ("we," "us," "our," or "Company") operates the kentuckymotorspeedway.us website and the Wheel Out game. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our services.
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our website.
1. Information We Collect
We collect information in the following ways:
- Personal Information: When you register, subscribe, or interact with our site, we collect your name, email address, and other contact details you voluntarily provide.
- Technical Information: We automatically collect your IP address, browser type, operating system, device identifiers, and referring URLs.
- Cookies and Tracking Technologies: We use cookies, web beacons, pixels, and similar technologies to track your activity and preferences.
- Usage Data: We collect information about how you interact with our website, including pages visited, time spent, clicks, and game activity.
2. How We Use Information
We use collected information for the following purposes:
- Analytics and performance monitoring of the Wheel Out game and website functionality
- Affiliate tracking and commission calculations for casino and gambling partners
- Site improvement, user experience optimization, and feature development
- Sending promotional emails and updates (with your consent)
- Detecting fraud and ensuring compliance with applicable laws
- Fulfilling legal obligations and protecting our rights
3. Cookie Policy
Our website uses the following types of cookies:
- Essential Cookies: Required for website functionality and security.
- Analytics Cookies: Track user behavior and website performance.
- Affiliate Tracking Cookies: Monitor referrals and affiliate commissions.
- Marketing Cookies: Enable personalized advertising and promotional content.
You may opt out of non-essential cookies through your browser settings or by clicking the cookie preference link on our website. Note that disabling cookies may affect site functionality.
4. Third-Party Links
Our website contains links to casino platforms, gambling sites, and affiliate partners. We are not responsible for their privacy practices, data collection, or terms of service. We recommend reviewing their privacy policies before providing personal information. Third-party sites operate independently and are not under our control.
5. Your Rights
Residents of India and other jurisdictions may have certain rights regarding their personal data, including:
- The right to access your personal information
- The right to request correction or deletion of inaccurate data
- The right to opt out of marketing communications
- The right to data portability where applicable
To exercise these rights, contact us using the details provided in the Contact Us section below.
6. Data Retention
We retain personal information for as long as necessary to provide our services and fulfill legal obligations. Analytics and usage data are typically retained for 24 months. You may request deletion of your account and associated data at any time, subject to legal retention requirements.
7. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
Email: privacy@kentuckymotorspeedway.us
We will respond to inquiries within 30 days of receipt. Your privacy is important to us, and we are committed to addressing your concerns promptly.